Airtel is partnering with Bangalore-based start-up Asklaila to power city-specific search to cover 30 million users in six cities of the country. Cities which the partnership will cover include Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Bangalore.
The ‘Airtel city search’ will enable Airtel customers to get up-to-date information about their city free of cost through Asklaila’s city information database, Asklaila said in a statement on Thursday.
The service will be available across three screens - Airtel’s mobile and broadband services and Airtel DTH — and within the mobile service, across four modes - SMS, USSD, WP and Airtel Live.
“This partnership will enable user phones across price ranges — from an entry level Rs 2,000 handset to a high-end, feature rich Rs 35,000 mobile phone.
The user will have the freedom to select an appropriate mode based on need and context,” the statement said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app