 "Amazon India rolls out live-stream shopping to drive festive season sales")
(Reuters) - Amazon.com Inc on Friday rolled out a live-streaming video feature for promoting products on its shopping platform in India, employing a format already popular in China to drive sales in Asia's third largest economy.
The company has tied up with social media influencers to host live-streams during which they can interact with customers and also offer limited period deals.
Live-stream shopping events are hugely popular in China, with those on Alibaba Group Holding's Taobao and Bytedance's Douyin driving millions of dollars in sales.
YouTube in July also expanded live-stream shopping by permitting eligible creators to link their Shopify Inc profiles, allowing viewers to complete purchases without leaving the video platform.
"With Amazon Live launch, we want to make the shopping experience exciting and meaningful for our customers," said Kishore Thota, director, customer experience and marketing, Amazon India.
(Reporting by Yuvraj Malik in Bengaluru; Editing by Vinay Dwivedi)
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app