AVG eyes 13% share of India's software security market

Software security solution provider AVG Technologies today said it is eyeing up to 13 per cent share of India's antivirus solution market over the next 3-5 years as it strengthening its product portfolio and operations in the country.

The company has launched the latest version, AVG 9.0, of free and paid Internet security products priced Rs 1,000 onwards.

"India is a very exciting market. We are a relatively new entrant in the Indian market but have seen a great response and are looking at 12-13 per cent market share over the next 3-5 years, similar to our shares in the US and UK market," AVG Vice-President (Business Development) Peter Baxter told PTI.

He, however, declined to comment about the size of the market here saying "No clear estimates are available about the size of the market here".

India's IT security market, in the enterprise segment, is pegged at about USD 130 million, and research firm Frost and Sullivan (F&S) estimates it to grow at a CAGR of 19.21 per cent over the next few years.

The company has about 86 million users globally, of which 1.2 million are in India. AVG offers free and paid software licences. He, however, declined to comment on the number of free and paid users.

According to Gartner, worldwide security software market will total $14.5 billion in 2009, an 8 per cent increase from 2008.