Boom in switch to digital classrooms

The concept of ‘digital classroom’ is catching up fast in private schools, with the segment growing at almost 25 per cent annually.

Such a classroom is equipped with information technology, learning aids to enhance the quality of teaching through digital content, animation, concept simulators, interactive and activity-based learning.

The investment in digital classroom comes to Rs 20-25 lakh for five years per school, educational and learning solutions provider Mexus Education Director Anil Goyal told Business Standard.

“The organised educational solutions market is growing ‘phenomenally’ at the rate of 20-25 per cent,” he added.

Of the estimated 150,000 private schools in India, over 6,000 schools have already adopted the digital classroom concept for maximising classroom learning of pupils.

Mexus is expanding its footprint and eying tie-up with 2,000 schools in the current financial year. Currently, it has collaboration with 1,000 schools pan-India, including 80 in Uttar Pradesh.

“Our USP is the use of films, graphic novels, games and hands-on kits to create a fusion of entertainment with education,” Goyal added.

Promoted by Bilakhia Group, Mumbai-based Mexus, started functioning three years back and has presence in Southeast Asia, UAE and Canada also.

The company has a team of professionals, teachers and child psychologists from reputed institutions involved in research and development in education. It has launched Eduvate India 2011 to bring educationists and academicians on common platform to discuss issues related to current education system and technological innovations.

Meanwhile, Mexus introduced ‘The Iken School EcoSystem’ to offer relevant and age-appropriate animations, mind-maps, videos, etc to enhance classroom engagement.