Dell India restructures operations

The world’s second-largest personal computer (PC) maker, Dell, has begun restructuring its business operations in India around four segments — consumer, large enterprise, public sector, and small-and medium-businesses — from the earlier two (consumer and enterprise).

While Samir Garde continues to head India as the country general manager and direct in-charge of the enterprise vertical, which is Dell India’s largest segment, Mahesh Bhalla now heads the consumer unit as director; Neeraj Gupta is the general manager (public sector); and Ravi Bharadwaj is the general manager, small businesses unit.

Dell India has an estimated turnover of $900 million (around Rs 4,500 crore – the company does not give India figures separately) and around 12,000 employees. Garde told Business Standard that the move was aimed at “serving business customers with faster innovation and greater responsiveness”.

Customer requirements were increasingly being defined by how they used technology rather than where they used it, reasoned Garde, adding that the company did not want to limit itself by geographic boundaries when it came to solving customer needs.

The $61-billion computer major is the number one supplier of computer systems in the US. In India, it dislodged HCL (9.6 per cent) from the second spot with 10.9 per cent share of total PC shipments, according to IDC’s India Quarterly PC Tracker release. Hewlett-Packard (HP) retained the top spot with 15.6 per cent share. In the server space, Dell is number four with around 10 per cent market share. This segment is dominated by IBM and HP, with 37 per cent and 32 per cent shares, respectively.