Efello.com aims Rs 500 cr revenue by year 2015

Delhi-based Koyal Online Private Limited promoted online shopping portal Efello.com is targeting to achieve Rs 500 crore revenue in next three years. In order to achieve this goal, the company is gradually increasing its product ranges.

“We are looking to achieve Rs 500 crore revenue figure by 2015. For this, we will be increasing the number of countries in which we are operating at present. We are getting queries from many other countries. We are also looking at increasing our product category,” said Pankaj Thapar, co-founder Efello.com.

He said, “We will add jewellery, kid’s wear, furnishing and more variety in men’s wear by next year. From the current 9000 products, we are working on to increase the number of products to 20,000 by the early next year.”

With increasing overseas demand for ethnic wear shopping online, the retailers are keeping the inventory ready to meet immediate spike in demand. For this, the company has set up its own manufacturing unit, design team and tailors.

By introducing consumer friendly policies and giving an experience of offline shopping through try, experience and buy concept, Efello.com is expecting a raise in the number to 150,000 registrations in a year.

Commenting about the operations of the website, Thaper said, “We are working to ensure increase repeat customer rate which is presently 25 per cent who visit our website again and again. Constant quality check, prompt delivery system, variety of products and customer care support are our core focus area in the next three years.”

“Recently, we have launched fall winter collection and we will launch festival-based various product range in coming days,” added Thapar.

The company reported Rs 8 crore revenue in last quarter aiming to cross Rs 20 crore turnover in current financial year. The company is presently retailing ethnic wear to over 70 countries and 90 percent of the demand comes from NRIs.