Google introduced Duplex earlier this month at its I/O developer conference, playing several clips of its assistant booking a hair cut and a restaurant table with impressively casual speech. The demo impressed developers, but mortified others who criticised Google for presenting an artificially intelligent bot that posed as human.
Two days after the demo, Google said the service will be "appropriately identified" on calls. And on Thursday, executives reassured staff that the Duplex team had been thinking about disclosure and ethical implications long before the reveal earlier this month.
Still, Google has yet to say whether the businesses used in its demos knew they were speaking with a Google bot or being recorded. Several U.S. states, including California, Washington, Florida and Massachusetts, have two-party consent laws that prohibit people or companies from recording phone conversations without consent, according to the Digital Media Law Project.