Indians prefer video, vernacular and mobile-only internet content
India is seeing massive adoption of Internet content, especially over smartphones driven by growth in users in small towns and rise of vernacular and video content
 "Indians prefer video, vernacular and mobile-only internet content")
premium
With majority of the 1.3 billion people starting their Internet journey, India is right now the hotbed of innovation and unique business models.
As in other areas, Indian preferences when it comes to content and apps is unlike any other country, points out a new study by Zinnov, titled “The Future of Internet Content Consumption in India – Frictionless Consumer Experience for Mobile-only India and Bharat.”
As in other areas, Indian preferences when it comes to content and apps is unlike any other country, points out a new study by Zinnov, titled “The Future of Internet Content Consumption in India – Frictionless Consumer Experience for Mobile-only India and Bharat.”
India is seeing massive adoption of Internet content, especially over smartphones (430 million smartphone users in 2018; seen to grow to 900 million by 2022), driven by growth in users in small towns and rise of vernacular and video content.
No wonder, then, Chinese apps TikTok and Helo have flooded the region, even as Twitter and OTT platforms try to “vernacularise” their products to match up. Here’s a look at the emerging trends in Internet and content apps.
No wonder, then, Chinese apps TikTok and Helo have flooded the region, even as Twitter and OTT platforms try to “vernacularise” their products to match up. Here’s a look at the emerging trends in Internet and content apps.
One subscription. Two world-class reads.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%