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Majority of Indians now pay for accessing content online with gaming dominating the pie in wallet share for payment size of over Rs 1,000, a survey has found, said a top official of the gaming and interactive content focused venture capital firm Lumikai. Lumikai Founder and Managing Partner Salone Sehgal told PTI that the survey covered around 3,000 mobile phone users across the country between September 2024 and September 2025. The report found that 80 per cent of those consumer bases use UPI for payments, and at least 40 per cent maintain three or four active subscriptions. She said the trend reveals that India's digitally native audience is young, data-hungry, and highly willing to pay. "We did a deep dive into where people are spending that time and what is the attention share and how does it slice. of course, social media platforms Facebook, Instagram, YouTube are a very dominant part of that but I think what was more interesting was that gaming attention share stands at about