ITC launches e-Choupals in Tamil Nadu
ITC has expanded its e-Choupal network to Tamil Nadu (TN) with the initial launch at Sivagangai.
ITC Chairman Y C Deveshwar said, “ITC’s proven expertise in the agri sector will now be available to the poorest of farmers in Tamil Nadu and give them an opportunity to leverage the power of information technology and also benefit from high quality extension services.”
ITC’s e-Choupal network currently covers 40,000 villages in India and has benefited over 4 million farmers so far. The Choupal Pradarshan Khet initiative, which currently covers 43,500 hectares, has a multiplier impact and reaches out to over 1 million farmers.
The e-Choupal network in Tamil Nadu will provide quality agri extension services to help farmers increase productivity of crops such as paddy.