Loyalty Solution launches i-mint

Mumbai-based Loyalty Solution and Research Ltd (LSRL), a coalition loyalty and enterprise class loyalty software platform, has launched its 'i-mint,' a customer rewards programme, in Vijayawada.

Vijay Bobba, CEO of LSRL, said Vijayawada was the 21st city in the country to come under i-mint. Brands like Airtel, HPCL, ICICI Bank, Air India and Lifestyle, besides local merchants, would enroll thousands of customers under i-mint in Vijayawada.