OnePlus leads in premium smartphone segment in India with 37% market share

OnePlus has emerged as the market leader in premium smartphone brand, with a market share of 37 per cent in India, according to a leading market research firm IDC Quarterly Mobile Phone Tracker 2018.

In Q3 2018, the premium smartphone ($500+) segment, witnessed OnePlus becoming the market leader with 37 per cent market share followed by Apple and Samsung.

Commenting on the premium smartphone segment, Upasana Joshi, Associate Research Manager, IDC India said, "OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple. With its dedicated community building activities and high decibel promotional activities on social media platforms, the vendor has been gradually scaling up in volumes." 

Additionally, in the $400+ price segment, OnePlus clocked its highest ever shipments in a quarter, pushing the overall smartphone ASP in the online space to US$166 in Q318 from $156 in 3Q17.

The recently launched OnePlus 6T is the company's most futuristic flagship till date with Screen Unlock on the immersive 6.41-inch Optic AMOLED display, class-leading hardware and meticulous industrial design to create the industry's fastest and smoothest smartphone experience.

It is now available in Midnight Black, Mirror Black and Thunder Purple on Amazon.in, OnePlus.in, Croma stores, Reliance Digital stores and all OnePlus exclusive offline stores. Three variants - 6/128 GB, 8/128 GB and 8/256 GB and will retail at Rs 37,999 for 6/128 GB, Rs 41,999 for 8/128 GB and Rs 45,999 for the 8/256 GB variant. The Thunder Purple is a special edition that will only be available in the 8/128 GB variant, retailing at Rs 41,999.

The smartphone is now available for general sales across all channels including OnePlus.in, Amazon.in and Reliance Digital, Croma outlets and all OnePlus exclusive offline stores.