OnePlus to further push movie-making camera tech in 2022

As smartphone cameras become more advanced for professional-grade video filmmakers, OnePlus said on Friday that pushing its camera capabilities with industry-leading innovations in order to provide users with premium image quality will remain a key focus in 2022.

The leading smartphone brand which forged a strategic partnership with legendary professional camera manufacturer Hasselblad earlier this year, said that with the creation of the 'Shot on OnePlus' platform, the company is continuously encourage its community to share their amazing work around camera.

"In 2021 and beyond, OnePlus' focus will heavily rest on improving camera performance through investments and strategic partnerships that further the imaging experience for users," Hsiaohua Cheng, Head of Imaging at OnePlus, told IANS.

In 2020, OnePlus collaborated with VICE Media on a documentary titled, 'United by Hope,' showcasing the authentic stories of 12 individuals from different walks of life.

The short film was shot on OnePlus 8 5G as well as the OnePlus 6T device.

Earlier this year, the company collaborated with Hasselblad for the OnePlus 9 Series to bring to users a superior camera experience with the first ever 'Hasselblad Camera for Mobile.'

"The latest feature film shot in collaboration with Vikramaditya Motwane's Andolan Production, tited '2024,' works towards bringing alive the prowess of the OnePlus 9 Series' camera capabilities while highlighting its easy-to-use nature for a diverse user community," Cheng said.

The 60-minute action thriller has already been released on Disney+Hotstar this week.

Cheng said that the three-year partnership with Hasselblad and the additional investment of $150 million towards camera development is a testament to :our commitment towards achieving breakthroughs in delivering best-in-class imaging experiences".

"The partnership will roll out in multiple stages starting with areas including colour tuning and sensor calibration, and later expanding to include additional hardware collaboration to improve the lens standard and optic, that we will see in future OnePlus flagship devices," Cheng informed.

According to Navnit Nakra, OnePlus India CEO and the Head of the OnePlus India Region, with the '2024' film entirely shot on flagship OnePlus 9 Pro 5G, "we are delighted to showcase the exceptional camera quality of our flagship devices that offers more accurate colors and premium image quality to users".

"We hope that this also inspires our community to push their own creative boundaries," he added.

--IANS

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