UK's Fly Mobile launches 3 smartphones on Snapdeal

Targets to sell 1 million phones by year-end

UK-based Fly Mobiles on Wednesday launched a range of smartphones in the country in collaboration with e-commerce portal Snapdeal.

The company, founded in 2003, unveiled three models — Qik, Qik+ and Snap. Both the Qik and Qik+ smartphones, powered by 1.7 GHz octa-core MediaTek processor, run on Android 4.4 (KitKat).

The Qik+ has a five-inch high-definition (HD) display, while Qik comes with 4.5-inch FWVGA screen. The primary camera in both the models is 5MP. The Qik+ features a 13MP primary camera, whereas the Fly Qik has an 8MP one. Battery backup is also satisfying, with the Qik+ having 2,200 mAh and the Qik, 2,000 mAh. The Qik+ and Qik are priced at Rs 6,999 and Rs 5,999, respectively.

The Snap, an entry-level 3G smartphone with a four-inch WVGA display, runs on a 1.3GHz quad-core MediaTek processor. It also runs on the Android 4.4 operating system (OS) and features a 5MP and 2MP primary and secondary camera, respectively. The phone is priced at Rs 2,999.

All the three models are dual-SIM phones. The company will offer an upgrade to Android’s latest OS, Lollipop, for Qik+ and Qik. Fly Mobile President Rahul Goel told Business Standard, “We are targeting to sell one million smartphones by the end of 2015. The phones are priced at low margins; almost at break-even point.”