LatentView Analytics buys 70% stake in Decision Point for $39.1 mn

Chennai-based digital analytics consulting firm will buy remaining stake in 2 years

LatentView Analytics, a Chennai-based digital analytics consulting and solutions company, has acquired 70 per cent outstanding equity capital in Decision Point for $39.1 million.

LatentView will acquire the remaining 30 per cent equity in the business transformation and revenue growth management (RGM) solutions company over the next two years with a payout based on agreed valuation principles.

"We are excited to complete the acquisition of Decision Point Analytics, as per the agreed terms set earlier in the year,” said Rajan Sethuraman, chief executive officer (CEO) of LatentView, in a statement.

 “Decision Point’s strength…opens new doors for LatentView. Over the last few months, we have had several engaging joint selling opportunities with Decision Point and are fully energised to drive synergistic growth.”

"We are thrilled to become a part of the LatentView family," said Ravi Shankar, founder & CEO of Decision Point. "We look forward to the next phase of our journey, unlocking synergies as we take our RGM and GenAI (generative artificial intelligence) solutions to enterprise clients across North America and Europe, powered by LatentView’s Go-To-Market strategy."

Decision Point Analytics, which was established in 2012, has more than a decade of experience developing AI-powered solutions. The company has more than 300 employees worldwide and is acknowledged for its expertise in Demand Forecasting, Pricing Analytics, Promotion Analytics, Retail Segmentation, and Marketing Mix Models, particularly in the CPG vertical. Among its key solutions is BeagleGPT, a conversational GenAI app for Microsoft Teams used by Fortune 500 consumer packaged goods (CPG) customers to enhance data analytics adoption. 

Rajan Venkatesan, chief financial officer of LatentView Analytics, said: "With the closing of this acquisition, we have fully utilised all the funds raised during the IPO (initial public offering). The acquisition underscores our commitment to CPG as a focus vertical. We are already seeing significant revenue and cost synergy opportunities and remain committed to investing for growing this vertical.”