Zomato Managing Director & CEO Deepinder Goyal on Tuesday clarified that the company has "absolutely nothing to do" with a viral video in which a woman is seen riding a motorcycle without helmet dressed as a delivery partner of the online food delivery firm in Indore.
In a post on X, Goyal said, "Hey! We had absolutely nothing to do with this. We don't endorse helmet-less biking. Also, we don't have a 'Indore Marketing Head'."
He was responding to a post by an user of X, who posted a video of a woman dressed as a delivery partner of Zomato riding a high-end motorcycle carrying the company's delivery bag.
"Indore #Zomato marketing head had this idea. He hired a model to drive around with an empty zomato bag for one hour in the morning and one hour in the evening. @zomato is on a roll...," posted the X user with handle @rajivmehta19.
The video had gone viral with over 15 lakh views.
Goyal in his response added, "This seems to be someone just "free-riding" on our brand. Having said that, there's nothing wrong with women delivering food - we have hundreds of women who deliver food everyday to earn a livelihood for their families, and we are proud of their work ethic."
Zomato care also responded to the user saying, "Hi Rajiv, we'd like to clarify that we had nothing to do with this video. We do not endorse helmet-less biking and we do not have an 'Indore marketing head'.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)