Henkel buys Mexican hair care company Nattura Laboratorios

Acquisition of hair professional business in Mexico and US to strengthen its beauty care business

BS B2B Bureau Dusseldorf, Germany

Last Updated : Mar 10 2017 | 2:01 PM IST

Henkel signed an agreement to acquire Nattura Laboratorios S.A. de C.V., headquartered in Guadalajara, Mexico, and associated companies in the US, Colombia and Spain, for an undisclosed amount.

Through the acquisition Henkel will further strengthen its hair professional business and expand its footprint in both the emerging and mature markets. The transaction includes a portfolio of leading brands in Henkel’s core category Hair Professional. Major brands are Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than Euro 100 million.

“This acquisition is part of our strategy to strengthen our position in attractive markets and categories. We will expand our Hair Professional business in Mexico and further leverage our brand portfolio in the US hair professional market”, said Hans Van Bylen, CEO, Henkel.

“The high-performance and high-quality brands of Nattura Laboratorios are a perfect fit for our beauty care business. They will complete our Hair Professional Colorants core category and will reinforce Henkel’s global No. 3 position in this business. Moreover, this transaction will provide a platform for further growth in the attractive Latin American market”, said Pascal Houdayer, executive vice president and responsible for Henkel’s beauty care business.

The company holds has three business units – adhesives, laundry & home care and beauty care - in both industrial and consumer businesses. In 2016, Henkel reported sales of Euro 18.7 billion (around $ 19.7 billion), adjusted operating profit of Euro 3.2 billion (around $ 3.4 billion). Its three top brands, Persil (detergent), Schwarzkopf (hair care) and Loctite (adhesive) generated more than Euro 6 billion (around $ 6.3 billion) in combined sales.