Uflex and US-based WaveFront to collaborate for packaging films in Europe

Two companies have extended their existing alliance in India to Europe by starting production of Fresnel lens packaging films at Polish facility of Flex Films Europa, a part of Uflex group

Polish facility of Flex Films Europa, a part of Uflex group
Polish facility of Flex Films Europa, a part of Uflex group
Rakesh Rao Mumbai
Last Updated : Jul 15 2016 | 11:24 AM IST
Uflex Limited, the Noida-headquartered flexible packaging solution company, and WaveFront Technology Inc have extended their existing alliance in India to Europe by starting production of Fresnel lens packaging films in Poland. Film manufacturing is scheduled to commence in the final quarter of 2016. The production will operate within Wrzesnia (Poland) facility of Flex Films Europa, the indirectly wholly-owned subsidiary of Uflex Limited, with WaveFront Technology Europe leading the sales & marketing activities. Uflex had expanded its film manufacturing footprints into Poland back in 2012 after venturing out in UAE, Mexico, Egypt and subsequently in Kentucky, USA.
 
Ashok Chaturvedi, chairman and managing director, Uflex Ltd, commented, “This is an important geographical extension of our existing relationship with WaveFront Technology. We have built up an excellent working relationship in India and we anticipate working closely with the WaveFront Europe team to increase market penetration and new product development in the years ahead. The ties with WaveFront will further enhance our ‘Speed to Market Reach’ in Europe – one of the core pillars of our global business strategy that has always given usthe competitive edge.”
 
Joel Petersen, president & founder of WaveFront Technology Inc, said, “We are very pleased to be associated with Uflex Group in Europe, a territory that has become the most important region for stimulating new Fresnel lens designs and process developments. Uflex is renowned for its process engineering quality, and is a world leader in film manufacturing. We are excited with the synergies this extended alliance will offer.”
 
With many of the Fresnel lens film designs being unique to individual brand owners, WaveFront’s concept of design-develop-deliver in Europe will be significantly enhanced by working with Flex Films in Poland and by utilising the skills and capabilities of Uflex Holography Business in India.
 
Andrew Stevenson, managing partner of WaveFront Technology Europe, added, “It has been a key strategic goal of the business to start manufacturing Fresnel lens films in Europe for our European customers, for all the lead time and logistical benefits that will follow. Uflex’s focus on quality and service matches our values at WaveFront Technology Europe and working with the world’s leading supplier of packaging films will provide significant process benefits.”
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First Published: Jul 13 2016 | 8:44 PM IST

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