BS Marketing Initiative

Career Launcher Aims to Emerge as a Leader in Global Aptitude Test Prep Segment, Bets Big on Global Mobility

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Sujatha Kshirsagar, Chief Sales Officer, Career Launcher

3 min read Last Updated : Sep 24 2021 | 5:38 PM IST

 

Tapping New Opportunities in the Global Mobility Test Prep Segment

21st century is already a borderless world and thus the skills, attitudes, competencies and educational qualifications have to be globally mobile. Every year over half a million youth is moving out of their home country in pursuit of their careers. Career Launcher has been training students for GMAT, GRE, and SAT for more than a decade.  The demand has been fueled by the students preparing with us for Indian test prep such as CAT, CLAT, and IPM, who also intend to seek admission to universities abroad, in programs like one-year MBA, specialized masters, MIM, and Executive MBA specifically in the USA owing to the favorable work VISA rules.

The two prominent factors that have urged Career Launcher to gain leadership in the Global Mobility Test Prep Segment are our deep set expertise and experience in aptitude training and the market shift. Over the 25 years, together with our team of top-notch faculties, we have developed a deep understanding of student’s learning problem patterns and identified able methods that helps ace aptitude-based exams like test prep like GMAT, GRE, and SAT. The dynamic global mobility market landscape will accelerate due to improved visa situations in the USA and reduced years of work experience eligibility for certain programs. Exec MBA programs by IIMs and one-year MBA programs from ISB, IIM Kozhikode, and IIM Udaipur are gaining popularity within aspirants having 4 and above years of work-ex.  At an undergrad level, the growth in the market is being fueled by study abroad candidates and the increasing number of colleges in India accepting standardized exams such as SAT for admission which is now acknowledged by 35+ Indian colleges/universities, including IIM Ranchi (for their IPM Program).

Personalized Faculty Supported With Admission Consultation

We offer GMAT, GRE, SAT & IELTS test prep programs, along with Admission Consulting programs. The test prep programs are comprehensive and include all the relevant components required to achieve one’s target score - online live lectures and recordings, practice questions, mock tests, and data-driven detailed analysis to improve errors. The USP of our programs is personalized attention by top faculties. The entire program is designed to help students build strong fundamentals, practice the right questions, identify their errors and improve upon those errors.  The biggest mistake all the aspirants make is starting their higher education preparation by preparing for one of the exams, which might not lead them to the right-fit college and career choice. Our Admission Consulting Program helps students figure out their long-term career goals, shortlist right-fit colleges/universities based on their profile, select the relevant exam and write powerful essays to highlight their potential.

Data Driven Customized Test Prep approach

The aptitude tests are more about identifying one’s errors and improving upon them to achieve accuracy and speed. Lack of program customization to suit individual aspirants makes it challenging to identify the mistakes and hampers score improvement.  We aim to solve these issues through data-driven customization of test preparation and personalized tutoring by top faculties to help students achieve their target.

First Published: Sep 24 2021 | 5:38 PM IST

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