 "Dubai's Boo Boo Laand to debut in India with Mumbai launch by 2026")
Kids’ luxury entertainment space, Boo Boo Laand, which is present in Dubai Mall, is expected to enter India by 2026, with its first launch in Mumbai’s Jio World Plaza, a luxury shopping mall.
An indoor luxury entertainment venue, Boo Boo Laand has interactive activities for children, aged between one to eight years, including play zones and various creative workshops. Looking at the growth story of India and seeing the consumer spending pattern in the country, Salil Malik, managing director of Boo Boo Laand, told Business Standard that he feels this is the right time to enter the market.
“After doing a feasibility study, we figured there is a huge gap in the market for high-end luxury kids’ entertainment. The deal (for Mumbai) has already been signed. We are also planning to have venues in New Delhi, Bengaluru, Hyderabad, and Chandigarh,” he said, adding that the brand’s parent company, Imperial One, will invest ₹110 crore in the next three years for its expansion in the Indian market.
Boo Boo Laand’s venue in Mumbai will span 12,000 square feet (sqft). The brand is also looking at an average size of 15,000 to 18,000 sqft for its venues in other cities. Globally, Boo Boo Laand is present in Dubai Mall with a 25,000 sqft space, which opened in October 2024. In one year, Boo Boo Land in Dubai saw more than half a million guests.
The concept in India will remain the same as in other countries, but the scale of venues will be smaller, with the Jio World Plaza location being slightly different and more premium and elevated, likely to have higher ticket pricing, he highlighted. School trips are expected to be one of the major revenue streams for the company in India.
“This project (in Mumbai) will have some unique activities and higher capex (capital expenditure) as compared to other venues in India,” he added.
Currently, India has KidZania as another brand in the kids’ entertainment segment. In India, Boo Boo Laand sees multiple opportunities with new mall developments coming up in Tier-II, -III cities. The kids’ entertainment market in India is currently valued at $1.3 billion, and is expected to grow to $2.1 billion by 2032, according to Malik.
While ticket pricing has not been confirmed for India yet, in the UAE, general tickets are priced at AED190 (or approximately ₹4,500) for two-hour access.
Malik added that Boo Boo Laand has a growth potential of having at least three venues in Mumbai and Delhi each, also with one venue each in other key cities in the country. Additionally, the brand’s concept is easily scalable to 20 venues in five years.
Internationally, Boo Boo Laand will open in Abu Dhabi, with a 12,000 sqft space in the first quarter of calendar year 2026, while it will open in Riyadh by the second quarter of 2026, with a size of 32,000 sqft.
He added that the brand is in advanced talks with developers for other venues in Kuwait and Qatar, which are expected to open by the fourth quarter of next year. In Asia, it is in talks for a joint venture in Singapore.