 "Commerce ministry tells retailers to highlight discounts from GST rate cuts")
The commerce and industry ministry has directed physical retail chains to prominently display and advertise discounts due to the recent GST rate rationalisation.
In a communication to the Retailers Association of India, Department for Promotion of Industry and Internal Trade (DPIIT) said retailers should reflect the GST reduction in the receipt / bill as GST discount and major focus be given on high impact products.
"Prominently display and advertise 'Discount due to GST' through their networks. For example - posters / flyers and ads (print, TV and online) through their own retail networks," it said.
The department has also suggested that sales figure be monitored during this festive season and highlighted through various channels.
Nearly 400 products - from soaps to cars, shampoos to tractors and air conditioners - will cost less when the rejig of the GST is effective from the first day of Navaratri on September 22.
Starting September 22, the GST slab structure will change - 5 per cent for common use goods and 18 per cent for everything else. The existing slabs of 12 and 28 per cent rates have been done away with.
In the revamped GST structure, most daily food and grocery items will fall under the 5 per cent GST slab with bread, milk and paneer attracting no tax at all.
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