Parle, Britannia emerge India's top chosen FMCG brands, says Kantar

Biscuit brand Parle retained its position as India’s top brand for in-home consumption for the 12th consecutive time, according to Kantar’s annual Brand Footprint India 2024 report.

The report ranks the most chosen (in-home and out-of-home) FMCG brands based on Consumer Reach Points (CRPs), which consider the actual purchase made by consumers and the frequency at which they are made in a calendar year. 

According to the report, CRPs continue to grow at 7 per cent. Overall, CRPs have increased almost 33 per cent in the last five years. However, this growth is slightly lower than last year. CRPs in all sectors have seen a slowdown, except dairy, the report added.

Parle holds the top position, followed by Britannia Amul, Clinic Plus, and Tata Consumer Products.

The five most chosen out-of-home beverage brands in India are Thums Up, Frooti, Amul, Maaza, and Bisleri.

“Consumer choice is a very reliable strength test for a brand across market conditions. As we see over the years, consumers are making increasing trips for purchase which adds to their options and in turn their choices. This is reflected in the constant increase in CRPs,” said K Ramakrishnan, managing director- South Asia, Worldpanel Division at Kantar.

Top 5 most chosen in-home FMCG brands of India in 2023

2024 Rank	Brand	CRP (Mn)
1	Parle Products	7980
2	Britannia	7937
3	Amul	6137
4	Clinic Plus	4144
5	Tata Consumer Products	3035

Top 5 most chosen out-of-home FMCG brands of India in 2023

2024 Rank	Brand	CRP (Mn)
1	Britannia	628
2	Haldiram's	442
3	Cadbury	427
4	Balaji	362
5	Parle Products	302

Top 5 brands with biggest penetration gain in 2023

Rank	Brand	Penetration gains (%)
1	Sunfeast	6.4
2	Sunsilk	6.2
3	Stayfree	6.1
4	Oreo	6
5	Haldiram's	5.5

Source: Kantar Brand Footprint India 2024 Report