Home / Companies / News / Infosys launches Aster for AI-powered marketing for business growth
Infosys launches Aster for AI-powered marketing for business growth
It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing
An Infosys office building in the Electronic City area of Bengaluru.Photographer: Dhiraj Singh/Bloomberg
1 min read Last Updated : Jun 19 2024 | 12:40 AM IST
Infosys announced the launch of Infosys Aster™ - a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster™ brings agility to the marketing value chain for B2B and B2C brands. With Infosys Aster™, global brands have realized up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations, and 40% increase in sales.
Powered by Capital Market - Live News
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
 "Infosys launches Aster for AI-powered marketing for business growth")
