Infosys launches Aster for AI-powered marketing for business growth

It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing

Infosys, Indian IT industry, IT companies — An Infosys office building in the Electronic City area of Bengaluru.Photographer: Dhiraj Singh/Bloomberg

1 min read Last Updated : Jun 19 2024 | 12:40 AM IST

Infosys announced the launch of Infosys Aster™ - a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing. With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster™ brings agility to the marketing value chain for B2B and B2C brands. With Infosys Aster™, global brands have realized up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations, and 40% increase in sales.

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Infosys launches Aster for AI-powered marketing for business growth

It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing