SRK for brand Belmonte

Last Updated: Feb 16 2007 | 12:00 AM IST

SRK brand ambassador for Belmonte S. Kumars Nationwide (SKNL) has appointed Shah Rukh Khan as the brand ambassador for its new brand Belmonte. Nitin Kasliwal, managing director & vice chairman, SKNL, said: "Shah Rukh is the ideal choice for our youth-oriented brand as there are strong synergies between the brand DNA and his star persona." Belmonte is introducing apparel & fabrics under a single brand. The brand offers a total wardrobe solutions formals, casuals and accessories to the globally-aspiring Indian youth in the mid-price segment.

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