First, they either control the media directly, or through oligarch associates, or through intimidation and fear. Or, at any rate, they ensure that their followers are only exposed to a loyal subset of the media, with the rest of it denigrated as traitorous or corrupt. In Mr Trump’s case, this strategy is obvious: Most mainstream media outlets have found themselves expelled from the White House, for example. Instead his voters listen not just to Fox News but an increasingly extreme set of outlets — “One America News” and the like — of which the rest of us have not heard. Big business’ control over some outlets is also being used to minimise the damage — the recent shakeup at the Jeff Bezos-owned Washington Post opinion section serves as an example.