Researchers at Indian Institute of Technology (IIT), Madras, have developed a mobile application for easier and efficient transportation of goods within cities, and eliminating the role of middlemen.
Called 'OptRoute', the app connects a consumer with a driver sans any commission or on-boarding fee. The payment from the consumer goes directly to the driver, with no intermediaries.
The first version of the App has been developed and commercialised through OptRoute Logistics, an IIT Madras-incubated start-up co-founded by N.S. Narayanaswamy, Professor at Department of Computer Science and Engineering, IIT Madras and Anuj Fulia, an IIT Madras alumnus.
The basic ideas behind the app were presented during the 2020 Genetic and Evolutionary Computation Conference held in Cancun, Mexico.
"OptRoute aims to solve the issues in connectivity between drivers and customers in the goods logistics and transport domain. The main issues faced are unavailability of return load for transporters and vehicle capacity under-utilization. Current market of this domain is highly unorganized making it inefficient.
"It is also ripe for deployment of technology based solutions to reach the goals set by the National Logistics Policy, 2022," Narayanswamy said.
The start-up has also developed packing and efficient vehicle space utilisation methods, which will be included in the application once sufficient initial traction is achieved.
"We have developed a lightweight mobile application where customers and drivers can get connected. OptRoute does not use any third-party services allowing us to cut down the cost of operation to an absolute minimum and because of the same reason we are able to provide our service with zero percent commission.
"This design and development has had a significant contribution done by alumni and students of IIT Madras. By the end of this year, we will scale our service to be available in over 500 cities," Fulia said.
The OptRoute application has two user modes - Driver and Customer. In the customer mode, users can place any goods transport request for which a vehicle is needed. In the Driver mode, users can view the available requests and accept them.
The service is currently available in multiple cities across India, including Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi, Faridabad, Gurugram, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Mumbai, Nagpur, Noida, Panchkula, Pune, Mohali, Surat and Zirakpur.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)