Google reportedly cancels 'Project Iris' augmented reality smart glasses

Google is no longer focusing on developing its own hardware for extended reality devices. Instead, the company is developing a software platform called 'micro XR'

google glass
In March, Google said that it is shelving Google Glass (File photo)
BS Web Team New Delhi
2 min read Last Updated : Jun 28 2023 | 2:45 PM IST

Don't want to miss the best from Business Standard?

Google is pulling the plug on its project to build a pair of augmented reality (AR) glasses, according to a report by Business Insider. Google shelved its plans for the glasses, internally known as Iris, earlier this year following the exit of Clay Bavor, Google's chief of augmented and virtual reality (VR).

In January 2022, The Verge revealed details about Project Iris describing it as resembling ski goggles. However, Google employees clarified that the ski goggles were a separate AR project that was later announced as a partner product with Samsung. The actual Project Iris is a series of devices that more closely resembles eyeglasses.

Google initially intended to develop and release Iris as its own product, and it strengthened its workforce through acquisitions. In 2020, Google announced that it had purchased North, a Canadian startup that created augmented reality glasses. The first version of Iris closely resembled North's first device, the Focals, while a later version that Google publicly demonstrated had translation capabilities.

Google is no longer focusing on developing its own hardware for extended reality (XR) devices, according to the report. Instead, the company is developing a software platform called "micro XR" that it can license to other headset manufacturers.  Google is now working on a software platform for Samsung's headset and will focus on being the "Android for AR”.

The report said Google leaders kept making changes to the strategy for the development of Iris glasses, which led to the team continually pivoting. Project Iris had also been beset by layoffs and changes in direction throughout its development. Clay Bavor, Google's head of VR/AR, left the company four months ago, and Kurt Akeley, a reputed engineer who was reportedly attached to the project, is now listed as "retired" on his LinkedIn page.

In March, Google said that it is shelving Google Glass, a wearable device that resembled a regular pair of glasses and displayed information directly in the user's field of vision.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Augmented realityGoogle glassGoogle Alphabetvirtual realityBS web team

First Published: Jun 28 2023 | 2:45 PM IST

Next Story