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Augmented reality

About Augmented reality

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What is Augmented reality?

Instead of computer-generated environments to interact with as virtual reality does, augmented reality (AR) enhances the real physical world achieved through the use of digital elements, whether it is sound or other sensory stimuli. It is a growing trend among companies involved in mobile computing and business applications in particular. In simpler terms, augmented reality adds to the reality you would ordinarily see.
Often presented as a kind of futuristic technology, it has been around for years. In the early 21st century, various labs and companies built devices that gave us AR. In 2013, Google came up with Google Glass, a moving AR to a more wearable interface, which is eyeglasses. It displays on the user's lens screen via a small projector and responds to voice commands, overlaying images, videos, and sounds onto the screen.
 
Another interesting AR version is Vito Technology's Star Walk app, which allows a user to point their phone or tablet camera at the sky and see the names of planets and constellations superimposed on the image. Another app called PlantSnap lets the user focus their camera on a plant, leaf, or flower to ascertain the name of the species.
 
One more popular way that AR has entered everyday life is through mobile games. In 2016, "Pokemon Go" became a sensation worldwide, with over 100 million estimated users at its peak. The game allowed users to see Pokemon characters around in their own environment. The goal was to capture these pocket monsters, then use them to battle others, locally, in AR gyms.
 
Not just these, augmented reality also helps the retail or healthcare sector as well. A consumer can check whether the furniture lying in a store suits their drawing room or not by superimposing technique. Similarly, in the healthcare sector, AR can be a boon for students or trainees to understand the human body and chemical compositions with much ease.
 
But just like any new technology, AR has ethical and political issues as well. For example, Google pulled out the device in December 2015 due to privacy concerns.
 

Latest Updates on Augmented reality

Google has introduced Gemini-powered smart glasses in collaboration with Samsung, Gentle Monster and Warby Parker, featuring voice assistance, navigation, photography and real-time translation

Updated On: 13 Nov 2026 | 11:05 AM IST

Google and XREAL have launched AURA XR glasses with Android XR and Gemini. The launch follows Meta's unveiling of similar glasses with a separate compute puck

Updated On: 29 Oct 2026 | 11:44 AM IST

Apple is reportedly preparing its first AI-powered smart glasses for next year, with Siri, cameras and Visual Intelligence expected to be central to the device

Updated On: 31 Aug 2026 | 10:56 AM IST

Two Swedish newspapers report that Meta's AI smart glasses are allegedly recording private and intimate footage, with contractors in Kenya tasked with reviewing the content to train the AI systems

Updated On: 04 Mar 2026 | 4:12 PM IST

The new subsidiary will handle development, partnerships and branding for Snap's AR glasses as the company prepares to bring its Specs wearable to the public later this year

Updated On: 29 Jan 2026 | 11:50 AM IST

Reportedly, Samsung is working on two XR glasses for launch in same markets, hinting at parallel versions with different hardware or design choices

Updated On: 14 Jan 2026 | 4:03 PM IST

CES 2026 showcased a wide range of products, from experimental form factors and foldable phones to robots, gaming wearables, and electric mobility, highlighting where consumer tech may be headed next

Updated On: 09 Jan 2026 | 3:09 PM IST

Apple has open-sourced SHARP, a new AI model that can reconstruct photorealistic 3D scenes from a single image, with potential applications in spatial photos and augmented reality

Updated On: 18 Dec 2025 | 2:52 PM IST

Alibaba's new Quark AI Glasses come in S1 and G1 models with bone-conduction audio, onboard cameras, Qwen AI integration, and a first-of-its-kind dual-battery system

Updated On: 28 Nov 2025 | 11:06 AM IST

Google and Magic Leap have previewed the first Android XR glasses prototype, built on Google's Raxium microLED technology and Magic Leap's optics

Updated On: 31 Oct 2025 | 2:32 PM IST

Samsung's Galaxy XR headset based on Google's Android XR platform could launch this month, featuring a Qualcomm Snapdragon XR2 Plus Gen 2 chip and a 4K micro-OLED display

Updated On: 10 Oct 2025 | 10:48 AM IST

At Connect 2025, Meta launched its first display-equipped Ray-Ban glasses, alongside upgraded Ray-Ban Meta Gen 2, Oakley Vanguard, and new features for Quest headsets

Updated On: 18 Sep 2025 | 11:23 AM IST

Meta is expected to debut Ray-Ban smart glasses with a built-in display, gesture-based wristband controls, and a new Oakley Meta Sphaera model at Connect 2025

Updated On: 16 Sep 2025 | 1:27 PM IST

The Snap OS 2.0 update brings browser upgrades, vertical video via Spotlight Lens, improved sharing tools, AR stabilisation, and gaming support for Snap Specs

Updated On: 16 Sep 2025 | 12:59 PM IST

Vivo Vision Discovery Edition headset is powered by the Qualcomm Snapdragon XR2+ Gen 2 chip and features dual 8K Micro-OLED displays and a compact build to rival Apple Vision Pro and Meta Quest

Updated On: 22 Aug 2025 | 11:18 AM IST

Vivo will debut the Vision Discovery Edition Glasses on August 21, featuring gesture-based controls and a design similar to Apple Vision Pro

Updated On: 14 Aug 2025 | 2:28 PM IST

Snap's next-generation AR glasses, simply called 'Specs', are set to launch in 2026 with a sleek design, built-in computing, and AI-powered features

Updated On: 11 Jun 2025 | 4:46 PM IST

Smart glasses are reportedly part of Apple's broader push into AI-enhanced hardware, though the company appears to have shelved plans for an Apple Watch model with a built-in camera

Updated On: 23 May 2025 | 11:17 AM IST

The processor for its glasses is based on chips used in the Apple Watch that require less energy than components in products like the iPhone, iPad and Mac

Updated On: 09 May 2025 | 10:19 AM IST

Apple is also working on a second-generation Vision Pro, focusing on improving enterprise uses such as viewing medical images during surgeries or for use in flight simulators

Updated On: 14 Apr 2025 | 12:36 PM IST