Microsoft brings Copilot AI-powered web search mode to Bing: How it works

Google is reportedly developing a similar "AI Mode" for its Search platform, which is expected to launch in the near future

Copilot Search mode on Bing
Copilot Search mode on Bing
Harsh Shivam New Delhi
2 min read Last Updated : Feb 25 2025 | 1:29 PM IST
Microsoft has begun rolling out a new Copilot Search mode for its Bing search engine, integrating artificial intelligence to enhance search results with more personalised and context-aware responses. The AI-powered tool summarises search results, provides links to relevant webpages, and displays the steps it took to generate the response.
 
Meanwhile, Google is reportedly developing a similar "AI Mode" for its Search platform, which is expected to launch in the near future.
Microsoft Bing Copilot Search: How to use
  • Visit Microsoft Bing and enter a search query.
  • Once the search results appear, click on the "More" section at the top and select "Copilot Search" from the drop-down menu.
  • The AI processes the request and presents relevant results.
Microsoft Bing Copilot Search: How it works
 
When a user selects Copilot Search, Bing utilises Copilot AI's language processing to refine and expand the query. It then performs multiple related searches simultaneously before displaying the results. Users can also review how the AI arrived at the response by clicking on the "See reasoning" button.
 
For example, when searching "Should I buy the iPhone 16?", Bing's Copilot Search expands the query to: "The user is looking for information on whether they should purchase the iPhone 16, including its features, benefits, and potential drawbacks."
 
It then conducts multiple web searches with variations such as "Is iPhone 16 a good investment?" and "How to decide if you need iPhone 16?"
 
The results are presented in a text summary, pulling information from various sources. Unlike traditional search results, Copilot Search embeds links within the summary as backlinks to relevant websites. The interface also includes "Images" and "Videos" sections on the right-hand side, alongside suggested related queries at the bottom, offering users the option to ask follow-up questions.
 
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Microsoft CopilotMicrosoft BingGoogle Search

First Published: Feb 25 2025 | 1:12 PM IST

Next Story