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The government on Monday said it has decided to increase print media advertisement rates by 26 per cent. This will yield several significant benefits, both for the government and the media landscape, the Ministry of Information and Broadcasting said in a statement. "The media rates for print media per sq cm for 1 lakh copies of dailies in the black and white advertisement have been enhanced from Rs 47.40 to Rs 59.68, an increase of 26 per cent," it said. The government has also agreed to the recommendations of the Rate Structure Committee (RSC) relating to premium rates to be offered for colour advertisements and preferential positioning. The rates for release of the print media advertisements by the Central Bureau of Communication (CBC) were last revised by the Ministry of Information and Broadcasting on the basis of the recommendations of the eighth RSC on January 9, 2019, which were valid for a period of three years. The ninth RSC was constituted on November 11, 2021, for makin
Britain's antitrust watchdog on Friday labelled Google a strategic player in the online search advertising market, paving the way for regulators to force the company to change its business practices to ensure more competition in that market. The Competition and Markets Authority said its investigation found that the US tech giant has strategic market status" because it has substantial and entrenched market power in general search and search advertising. It marks the first time the watchdog has issued the designation since new UK digital rules took effect at the start of the year. The label doesn't imply any wrongdoing. But the regulator said it means it has the power to consider using proportionate, targeted" measures to make sure general search services are open to effective competition and that consumers and businesses are treated fairly. Online search ads appear alongside results from Google's search engine, usually tagged as Ad or Sponsored" versus online display ads, which ..