Bs Events

Team 'Power Rangers' from VIT Business School, Vellore won the first edition of the Brand Canvas challenge with an ad film for UTI Mutual Fund

Prahlad Kakkar's masterclass opened Brand Canvas 2026 with lessons on trust, emotion and storytelling, followed by workshops and four national qualifiers

"When wit meets excellence, magic happens." The national ad film event by BSmart ended on a high note

At the Brand Canvas Grand Finale, industry leaders said AI can make branding faster and more personal, but creativity, judgement and consumer trust still need a human hand

The first national advertisement film contest organised by Business Standard's edtech arm brought together B-school students to create commercials based on real brand briefs

A dedicated Purvanchal Tourism Board could help market the region as a multi-day travel circuit. Excluding Varanasi, many destinations have yet to receive the visibility they deserve

SBI plans to deepen its presence in Eastern Uttar Pradesh by expanding digital banking, MSME and farm lending, while supporting tourism and ODOP industries

Varanasi's property prices are soaring as VDA rolls out land pooling, new townships and affordable housing projects to support the city's rapid urban expansion

The corridor drives Varanasi's massive economic growth, but experts call for expanding tourism strategies to uplift the entire Purvanchal region

UP can achieve rapid industrial growth without compromising the environment by adopting cleaner technologies, AI-led monitoring and sustainable energy, says UPPCB chief

UP is positioning Poorvanchal as a major investment hub through industrial clusters, stronger connectivity, GCC incentives and sector-focused policies, says Deepak Kumar

With a ₹40 trillion economy in sight, Uttar Pradesh is driving banking growth through rising deposits, credit expansion, financial inclusion and infrastructure-led investment

Varanasi strengthens its reputation as Purvanchal's economic engine by supporting businesses and cutting red tape

UP Transport Minister Daya Shankar Singh described Purvanchal as the cornerstone of India's spiritual and cultural heritage

At Uttar Pradesh Excise Minister Nitin Agarwal said that eastern Uttar Pradesh had moved beyond its traditional identity to become a key contributor to the state's economic growth

Bhushan said it indicates that the annual tourism economy generated by tourists coming to Varanasi totals about Rs 1.25 trillion if it is assumed that a visiting family comprises four members

UP Pollution Control Board Chairman Dr R P Singh said the state produces a huge amount of biomass, which was earlier dismissed as mere agricultural waste or crop residue

The city is set to see three new townships after 30 years; the first is likely to be launched by Aug

The day-long conclave will deliberate on ways to push Purvanchal to the forefront of UP's economic growth

A monochromatic media environment, you are either a patriot or a traitor, Shyam Saran said in his keynote address at the 26th Business Standard-Seema Nazareth Award for Excellence in Journalism 2025