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The government should enforce traceability and user privacy rules on WhatsApp, Telegram, Google Meet as well as other calling and messaging apps along with telecom operators as such platforms provide similar services using internet network, industry body COAI said. Telecom operators want the government and regulator to enforce message traceability and user privacy rule on these apps to curb spam and illegal activities as majority of messaging traffic has moved to data networks from SMS, COAI said. In a recent direction, the Telecom Regulatory Authority of India (Trai) has mandated telecom operators to enhance message traceability. The regulator has mandated that the trail of all messages from senders to recipients must be traceable from November 1, 2024. Cellular Operators Association of India (COAI), which represents Reliance Jio, Bharti Airtel, Vodafone Idea and others, said that while the telecom service providers are working jointly with the Trai and the other stakeholders on th
Meta Founder and CEO Mark Zuckerberg on Wednesday said India is leading the world on how people and businesses have embraced messaging as a better way to get things done, as the social media giant unveiled a slew of new tools aimed at supercharging businesses using WhatsApp. Announcing the line-up of key offerings for WhatsApp, Zuckerberg said the company has continued to innovate with its messaging formats, group chats and broadcast channels. "India, (is) a country that's at the forefront of a lot of what we're going to talk about today. You're (India is) leading the world in terms of how people and businesses have embraced messaging as the better way to get things done. Zuckerberg said during a virtual address at Conversations event in Mumbai. The announcements included Meta verified badge for businesses, and expansion of payments service that will facilitate completion of purchases directly in the chat. Zuckerberg also spoke about WhatsApp Flows, which will give businesses the .