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Spain earned $51 million after beating Argentina in the 2026 final, but the record payout is only one part of a commercial machine that now towers over most global sports bodies
Brazil still holds the record as the most successful team in tournament history with five titles to their name despite going trophyless for the last 24 years
Updated On: Jul 20 2026 | 7:36 AM ISTFerran Torres struck in the 106th minute after Enzo Fernandez's dismissal as Spain defeated Argentina 1-0 in extra time, ending Lionel Messi's pursuit of consecutive World Cup titles
Updated On: Jul 20 2026 | 7:17 AM ISTThe first-ever 48-team World Cup has rewritten the commercial playbook. Expanded from 64 to 104 matches, the tournament has created more broadcast hours and sponsorship inventory
Updated On: Jul 20 2026 | 6:05 AM ISTFIFA World Cup 2026 created an "extraordinary opportunity" to showcase the energy, authenticity and welcoming hospitality of the United States, Brand USA president Fred Dixon has said. The destination marketing organisation for the US, Brand USA unveiled an all-new social-first series, 'More to Love', on the day of the World Cup final (Sunday), thanking international fans who travelled to and through the US during the 2026 World Cup and inviting them to return and experience more of the country, according to a statement issued by it. In line with the campaign, the destination marketing firm, beginning July 20, started boosting the content online with paid amplification in several countries, including India. The football World Cup was a 48-team event that played out over the US, Canada and Mexico, and brought football fans to these countries from across the world. Spain lifted the trophy by defeating defending champion Argentina 1-0 in the final. "The World Cup created an extraordin
Spain's World Cup-winning soccer team returned home on Monday and an estimated crowd of almost 2 million was on hand to greet the squad through the streets of Madrid. The 26 players and their coaching staff met with the country's royals, and then with Prime Minister Pedro Sanchez, after arriving in the Spanish capital a day after beating Argentina 1-0 in the final in New Jersey. "Thank you to the coaches and players for the style of play, the effort and the victory," Sanchez said. "We have truly enjoyed watching you play." The squad then boarded an open-top bus for a raucous parade through central Madrid. "Stars shine together" was written on the bus, which also carried photos of the footballers. Players - carrying the World Cup trophy and wearing shirts with the words Somos Campeones (We Are Champions) - danced and interacted with the fans along the route. "It's been an emotional and proud experience to represent a wonderful country with such passionate and devoted fans," Spain c
FIFA opened an investigation Monday after Spain's celebrations on beating Argentina in the World Cup final took an ugly turn when players briefly clashed on the field. Video replays showed several players involved in a scuffle, including Argentina midfielder Leandro Paredes. He appeared to shove Spain's Eric Garcia by the throat. When Spain substitute Gavi jumped in to intervene, Paredes pushed him to the ground. Spain captain Rodri also seemed to be hit in the stomach by Argentina defender Nahuel Molina as he ran past to join teammates celebrating the title win. Molina later crowded Rodri, who was the target of a verbal confrontation by his former Manchester City teammate Nicolas Otamendi. Argentina coach Lionel Scaloni and other players rushed in to deescalate the situation. FIFA said in a statement its "disciplinary committee has appointed a Disciplinary and Ethics Prosecutor to investigate potential breaches of the (FIFA disciplinary code) with regard to the post-match ...