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FIFA World Cup 2026 created an "extraordinary opportunity" to showcase the energy, authenticity and welcoming hospitality of the United States, Brand USA president Fred Dixon has said. The destination marketing organisation for the US, Brand USA unveiled an all-new social-first series, 'More to Love', on the day of the World Cup final (Sunday), thanking international fans who travelled to and through the US during the 2026 World Cup and inviting them to return and experience more of the country, according to a statement issued by it. In line with the campaign, the destination marketing firm, beginning July 20, started boosting the content online with paid amplification in several countries, including India. The football World Cup was a 48-team event that played out over the US, Canada and Mexico, and brought football fans to these countries from across the world. Spain lifted the trophy by defeating defending champion Argentina 1-0 in the final. "The World Cup created an extraordin
Spain's World Cup-winning soccer team returned home on Monday and an estimated crowd of almost 2 million was on hand to greet the squad through the streets of Madrid. The 26 players and their coaching staff met with the country's royals, and then with Prime Minister Pedro Sanchez, after arriving in the Spanish capital a day after beating Argentina 1-0 in the final in New Jersey. "Thank you to the coaches and players for the style of play, the effort and the victory," Sanchez said. "We have truly enjoyed watching you play." The squad then boarded an open-top bus for a raucous parade through central Madrid. "Stars shine together" was written on the bus, which also carried photos of the footballers. Players - carrying the World Cup trophy and wearing shirts with the words Somos Campeones (We Are Champions) - danced and interacted with the fans along the route. "It's been an emotional and proud experience to represent a wonderful country with such passionate and devoted fans," Spain c
FIFA opened an investigation Monday after Spain's celebrations on beating Argentina in the World Cup final took an ugly turn when players briefly clashed on the field. Video replays showed several players involved in a scuffle, including Argentina midfielder Leandro Paredes. He appeared to shove Spain's Eric Garcia by the throat. When Spain substitute Gavi jumped in to intervene, Paredes pushed him to the ground. Spain captain Rodri also seemed to be hit in the stomach by Argentina defender Nahuel Molina as he ran past to join teammates celebrating the title win. Molina later crowded Rodri, who was the target of a verbal confrontation by his former Manchester City teammate Nicolas Otamendi. Argentina coach Lionel Scaloni and other players rushed in to deescalate the situation. FIFA said in a statement its "disciplinary committee has appointed a Disciplinary and Ethics Prosecutor to investigate potential breaches of the (FIFA disciplinary code) with regard to the post-match ...
Foreign tourists accounted for about 40% of the 7.5 million total trips to Mexico City, Guadalajara and Monterrey between June 8 and July 12, with the rest made up of domestic travelers
For a sportswear and sneaker company like Nike, having its teams fall short of the final means missing out on the windfall generated by fans splurging on merchandise
More than 15 million people filled stadiums and fan festival areas combined during the length of the tournament, the biggest World Cup by attendance
Spain's greatest sides have always been associated with possession football. Under De la Fuente, possession became a means rather than the objective
The 2026 FIFA World Cup likely marked the final appearance for Messi, Modrić, De Bruyne, Salah and others, ending a golden era alongside Ronaldo, Neymar, Neuer and Ochoa
The Barcelona forward scored the only goal of the FIFA World Cup 2026 final against Argentina in extra time, sealing a historic 1-0 victory and delivering Spain's second World Cup crown
At 19, most footballers are still trying to establish themselves in a first team. Lamine Yamal could already be discussing what remains to achieve.
Argentina's Lionel Messi is the only player to have won the Golden Ball award twice after being named the tournament's best player in 2014 and 2022
Ferran Torres strike in extra time hands Spain their 2nd World Cup title in New jersey.
Kerala has declared a holiday for schools and colleges on July 20, allowing students to stay up and watch the FIFA World Cup final between Argentina and Spain
Rain has been a constant feature in New York over the last couple of days, raising concerns over the FIFA World Cup 2026 final between Argentina and Spain
Coldplay frontman Chris Martin has been entrusted with curating the first-ever FIFA World Cup final half-time show in collaboration with Global Citizen
Messi shared a picture with the Argentina squad, thanking his teammates, coaching staff and everyone working behind the scenes for making the national team "a family"