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Multiplex chain PVR INOX on Thursday announced that they have converted Priya Cinema, one of the first theatres they opened in the national capital, into a state-of-the-art standalone IMAX theatre. The property at Basant Lok Complex, Vasant Vihar, will feature a next generation laser projection and multi-channel sound system exclusive to IMAX theatres for a truly immersive experience. Ajay Bijli, Managing Director, PVR INOX Limited, said upgrading their landmark cinema hall was a proud moment for the company. "It was the first cinema that we started here in Vasant Vihar and it has gone through a lot of changes. But this particular format is the best in its class. It makes a big movies even bigger and it is extremely immersive. We have been committing ourselves for the past 33 years that how do we make the experience absolutely amazing and at the same time do justice to people who make content," Bijli said at the event here. Actor Ayushmann Khurrana, who was also present at the even
Film exhibition company PVR Cinemas has opened Kerala's first ever IMAX along with a 12-screen superplex at Lulu Mall in the state capital here. The cinemas, which will be opened to the public from December 5, was formally inaugurated jointly by the Chairman and Managing Director of PVR Limited, Ajay Bijli, Chairman and Managing Director of LuLu Group International, M A Yusuff Ali and the Joint Managing Director of PVR Limited, Sanjeev Kumar Bijli, on Thursday evening. Sanjeev Kumar Bijli said the group was very optimistic about the Kerala market. "We have had a successful venture with the Lulu Mall. We are thrilled to bring the first superplex in Thiruvananthapuram which is in line with our expansion strategy in the South," Bijli told PTI. Strengthening its foothold across markets, the new property is served in a palatial setting with the highest standard of entertainment making it the state's most advanced cinema. "The 12-screen property is an innovative excellence; hosting ...