India Ecommerce Market

Amazon Now and Flipkart Minutes are expanding aggressively to challenge Blinkit, Instamart and Zepto, betting on scale, Tier-II markets and existing customer ecosystems

ICRIER says India's growing digital exports now outweigh tariff revenue concerns and calls for a more proactive role in shaping global digital trade rules

Creditors filed a winding-up petition after debt-restructuring talks collapsed; Udaan says the proceedings are limited

The AI-powered voice agent automates customer outreach after failed deliveries, helping ecommerce brands reduce return-to-origin shipments and improve delivery success rates

Flipkart Group has widened its lead in India's e-commerce market and strengthened its dominance in online fashion through Myntra, according to a Bank of America Securities report that points to resilient consumer demand despite intense competition across the internet sector. The brokerage, citing Sensor Tower daily active user (DAU) data and industry checks, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion. The findings suggest that competitive pressures in India's online retail market have yet to dent Flipkart's market position, even as rivals continue to invest heavily to gain share. BofA said Myntra's leadership in fashion appears to be deepening, aided by relatively limited competition in premium fashion and beauty categories. The brokerage noted that several competitors had sought to position themselves as credible challengers, but user engagement trends indicate Myntra continue

Nearly half of Indian consumers cannot see expiry dates while shopping for groceries online, with five major platforms failing to consistently display the information despite disclosure requirements

Meesho says its PRISM recommendation engine is reshaping product discovery, with AI-driven personalised feeds powering most orders on the platform

Social media is no longer just shaping conversations. With creators, algorithms and commerce converging, platforms are increasingly influencing what consumers discover and buy

E-commerce platform Meesho has partnered with the BSE to launch a new initiative aimed at helping micro, small and medium enterprises (MSMEs) and digital businesses transition into publicly-listed companies. The initiative, named 'Project Shikhar', was formalised through a Memorandum of Understanding (MoU) and aims to facilitate the listing of high-performing independent e-commerce sellers on the BSE SME platform, addressing their need for growth capital. BSE Managing Director and CEO Sundararaman Ramamurthy said the exchange pioneered the SME platform to give dynamic, job-creating businesses a direct route to capital markets. "Over the years, the BSE SME platform has enabled hundreds of MSMEs to list, raise growth capital and strengthen governance standards. This partnership with Meesho extends that ecosystem to digital-first entrepreneurs, helping e-commerce sellers become public companies," Ramamurthy said. A substantial segment of India's retail commerce operates in the informa

The partnership will begin in Maharashtra and Gujarat, combining India Post's network of over 150,000 post offices with Flipkart's commerce infrastructure

India's fashion ecommerce players are increasingly betting on luxury over mass, testing whether margins can grow without losing scale

E-commerce giant ramps up micro-fulfilment network as quick-commerce competition intensifies

Amazon's first Trustworthy Shopping Experience Report outlines efforts to tackle counterfeits, scams, and fake reviews using AI and global enforcement actions

Tier-II and III cities fuel D2C growth, contributing 66% of new orders in FY26 as ecommerce demand spreads beyond metros

E-commerce company moves to operationalise AI use cases at scale under senior leadership

Gen Z shoppers, AI-led personalisation and rising digital adoption to drive India's e-commerce growth to $250 billion by 2030, says Google-Deloitte report

Flipkart is exploring entry into online food delivery, with a pilot likely in Bengaluru by mid-2026; the company is studying whether to launch its own app or use ONDC to compete with Zomato and Swiggy

Ecom and qcom platforms clock up to 25% YoY sales growth as Republic Day deals, flash discounts and festive offers drive demand across metros and Tier-II+ cities

E-commerce firm Flipkart on Wednesday said it has reported one of its strongest growth phases in recent years, marked by a sharp rise in customer base, higher order volumes, and deeper participation from Tier-2 and Tier-3 towns. The company said it served over 200 million customers across its ecosystem during the festive season, reflecting its expanding relevance in urban and non-metro India. Overall orders on the platform grew 21 per cent during the festive period, and around 40 per cent year-on-year post-festive period, signalling broad-based consumer confidence and category momentum, the company said in a statement. The festive cycle attracted 101 million customers, with two-thirds of them from non-metro areas - a trend Flipkart said reflects the accelerating shift of smaller towns toward online consumption and category diversification. "The belief that India's consumption story is driven only by metros is outdated. We see multiple Indians shopping on Flipkart: value-conscious .

Interest rates on loans for consumer durables from traditional lenders typically range between 12 per cent and 22 per cent