India Ecommerce Market

Quick commerce is projected to drive as much as half of incremental e-retail growth, while AI and smaller-city shoppers reshape digital retail, according to a report by research consultancy Infisum

As consumers move between social media, quick commerce, marketplaces and stores, FMCG brands are rethinking how they build awareness, drive purchases and retain customers

The Karnataka government has directed authorities to suspend, until further orders, the food licences of e-commerce platforms Amazon, Swiggy Instamart and Bigbasket over the online sale and distribution of Dhatura fruits/seeds, citing public health and food safety concerns. The government also ordered the immediate suspension of the licences/registrations of establishments and sellers supplying products to the three online platforms. It directed all concerned food business operators to remove listings, advertisements, and promotional material relating to Dhatura intended for food or human consumption. Known as 'thorn apple' in English, this plant is called 'Umathai' in Tamil. "In accordance with the provisions of the Food Safety and Standards Act, 2006 and the Rules/Regulations made thereunder, the concerned competent authorities have been directed to take necessary action for the suspension, until further orders, of the food licences issued to the e-commerce platforms, namely Amazo

Nafed plans to open modern stores in six cities and turn some outlets into dark stores as it expands its retail business

Flipkart's reported food delivery plans point to a shift in India's consumer internet sector, where companies are expanding beyond core businesses to up customer engagement, unlock new revenue streams

Despite its rapid expansion, the sector struggles to balance the interests of platforms, sellers, gig workers, and the state

The ecommerce major is using AI to cut seller onboarding times, personalise search, speed up support and lift conversions as Nykaa, Amazon and quick commerce rivals close in

Shiprocket-Deloitte report says personalised recommendations, smarter fulfilment and rising digital adoption in smaller cities and rural India will fuel the next phase of growth

By removing commission across all fashion price points, Flipkart is betting that better seller economics will bring more brands, products, and shoppers to its platform

Amazon Now and Flipkart Minutes are expanding aggressively to challenge Blinkit, Instamart and Zepto, betting on scale, Tier-II markets and existing customer ecosystems

ICRIER says India's growing digital exports now outweigh tariff revenue concerns and calls for a more proactive role in shaping global digital trade rules

Creditors filed a winding-up petition after debt-restructuring talks collapsed; Udaan says the proceedings are limited

The AI-powered voice agent automates customer outreach after failed deliveries, helping ecommerce brands reduce return-to-origin shipments and improve delivery success rates

Flipkart Group has widened its lead in India's e-commerce market and strengthened its dominance in online fashion through Myntra, according to a Bank of America Securities report that points to resilient consumer demand despite intense competition across the internet sector. The brokerage, citing Sensor Tower daily active user (DAU) data and industry checks, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion. The findings suggest that competitive pressures in India's online retail market have yet to dent Flipkart's market position, even as rivals continue to invest heavily to gain share. BofA said Myntra's leadership in fashion appears to be deepening, aided by relatively limited competition in premium fashion and beauty categories. The brokerage noted that several competitors had sought to position themselves as credible challengers, but user engagement trends indicate Myntra continue

Nearly half of Indian consumers cannot see expiry dates while shopping for groceries online, with five major platforms failing to consistently display the information despite disclosure requirements

Meesho says its PRISM recommendation engine is reshaping product discovery, with AI-driven personalised feeds powering most orders on the platform

Social media is no longer just shaping conversations. With creators, algorithms and commerce converging, platforms are increasingly influencing what consumers discover and buy

E-commerce platform Meesho has partnered with the BSE to launch a new initiative aimed at helping micro, small and medium enterprises (MSMEs) and digital businesses transition into publicly-listed companies. The initiative, named 'Project Shikhar', was formalised through a Memorandum of Understanding (MoU) and aims to facilitate the listing of high-performing independent e-commerce sellers on the BSE SME platform, addressing their need for growth capital. BSE Managing Director and CEO Sundararaman Ramamurthy said the exchange pioneered the SME platform to give dynamic, job-creating businesses a direct route to capital markets. "Over the years, the BSE SME platform has enabled hundreds of MSMEs to list, raise growth capital and strengthen governance standards. This partnership with Meesho extends that ecosystem to digital-first entrepreneurs, helping e-commerce sellers become public companies," Ramamurthy said. A substantial segment of India's retail commerce operates in the informa

The partnership will begin in Maharashtra and Gujarat, combining India Post's network of over 150,000 post offices with Flipkart's commerce infrastructure

India's fashion ecommerce players are increasingly betting on luxury over mass, testing whether margins can grow without losing scale