Republic Day boost: Ecom, qcom firms witness up to 25% uptick in sales

Ecom and qcom platforms clock up to 25% YoY sales growth as Republic Day deals, flash discounts and festive offers drive demand across metros and Tier-II+ cities

E-commerce (ecom) and quick commerce (qcom) platforms have recorded an up to 25 per cent year-on-year (Y-o-Y) jump in sales till a day before Republic Day (R-Day) on Sunday.

 

Experts said that companies usually line up aggressive deals, flash discounts, and limited-period offers during this period to boost demand and clear inventory.

 

Satish Meena, founder of Datum Intelligence, believes the jump in sales this year is likely to be 20-25 per cent.

 

“It’s usually the first event of the year after New Year’s Eve. Unlike other sale events, neither is it linked to any set of items, nor is the demand organic. However, it drives sales as brands present better discounts and pricing, pushing consumers to make purchases,” he added.

 

Among ecom platforms, Walmart-owned Flipkart noted that the company is witnessing a 20 per cent sales growth.

 

Pratik Arun Shetty, vice-president of growth and marketing at Flipkart, said, “Early trends indicate strong traction, and we are witnessing 20 per cent Y-o-Y growth on sales and a 2.2 times increase in demand. It is led by enthusiastic participation from metros and emerging Tier II+ cities alike.” 

 

Likewise, Saurabh Srivastava, vice-president at Amazon India said, “The Amazon Great Republic Day Sale reflects evolving customer priorities. We’re seeing the wedding season driving a two times increase in the sale of precious jewellery and homes being upgraded with premium appliances, such as washer dryers that are seeing over 10 times growth. Smartphones continue to see strong demand with Apple, iQOO, OnePlus and Samsung clocking double-digit growth.” 

 

Chirag Taneja, founder and chief executive platform (CEO) of ecom-enablement company GoKwik, too, said wellness and home kitchen segments are emerging as the most consistent performers in terms of annual expansion. Another platform BuyBuyCart said sales have risen from ₹23 crore last year to almost ₹50 crore. 

 

An analysis by Unicommerce showed that order volumes on ecom grew 16.9 per cent Y-o-Y on R-Day. It added that qcom led the growth with a nearly 25 per cent increase in order volumes, followed by brand-owned websites at 23 per cent. 

 

For qcom platforms, it’s a maiden sale event after the government asked platforms to not promise “10-minute delivery.” As a result, firms, including Blinkit, Zepto, Swiggy Instamart, and Flipkart Minutes, are offering various discounts and offers without riding on the 10-minute claim.

 

These companies didn't respond to email queries till the time of publishing.

 

Apart from grocery, fashion qcom platform Zilo said the firm is offering up to 77 per cent discounts, along with a 50 per cent offer on first orders to drive new customer acquisition.

 

“We are strengthening our qcom promise with the launch of our third dark store. This would see South Mumbai consumers getting R-Day-ready items within 60 minutes,” co-founder Bhavik Jhaveri said. 

 

Arun Kumar, founder of another qcom fashion platform Booon, said the firm is running a minimum 60 per cent discount across categories. And, sales are growing at least 2.4 times the daily average in January. 

 

In order to maintain smooth deliveries, Ankit Kumar, CEO and founder of drone-based logistics firm Skye Air Mobility, said, “Given the temporary flight restrictions across certain parts of Delhi and adjoining areas during this period, we have proactively strengthened our ground operations. We deployed an optimal number of riders to maintain service continuity and delivery reliability. This is a high-intensity phase with shipment volumes significantly above daily averages.” 

In the cart

• Flipkart reports 20% sales growth, driven by metros, Tier-II cities 
• Amazon sees spike in jewellery, premium appliance, and smartphone sales 
• Quick commerce order volumes grow 25%, outpacing brand-owned websites and traditional ecom 
• Aggressive discounts, flash deals, and inventory clearance strategies are driving largely non-organic consumer demand