Page 2 - India Ecommerce Market

Flipkart extends Indian ecommerce lead, Myntra widens lead in fashion: BofA

Flipkart Group has widened its lead in India's e-commerce market and strengthened its dominance in online fashion through Myntra, according to a Bank of America Securities report that points to resilient consumer demand despite intense competition across the internet sector. The brokerage, citing Sensor Tower daily active user (DAU) data and industry checks, said Flipkart remained the leading e-commerce platform by user engagement as of June 2026, while Myntra continued to pull ahead of rivals in fashion. The findings suggest that competitive pressures in India's online retail market have yet to dent Flipkart's market position, even as rivals continue to invest heavily to gain share. BofA said Myntra's leadership in fashion appears to be deepening, aided by relatively limited competition in premium fashion and beauty categories. The brokerage noted that several competitors had sought to position themselves as credible challengers, but user engagement trends indicate Myntra continue

Nearly half of online grocery shoppers can't check expiry dates: Survey

Nearly half of Indian consumers cannot see expiry dates while shopping for groceries online, with five major platforms failing to consistently display the information despite disclosure requirements

Over 75% of Meesho orders now come from AI-powered recommendations

Meesho says its PRISM recommendation engine is reshaping product discovery, with AI-driven personalised feeds powering most orders on the platform

Ads to algos: Are IG, Snapchat and YT becoming new digital shopping malls?

Social media is no longer just shaping conversations. With creators, algorithms and commerce converging, platforms are increasingly influencing what consumers discover and buy

Meesho partners with BSE to drive IPO readiness for MSMEs, digital sellers

E-commerce platform Meesho has partnered with the BSE to launch a new initiative aimed at helping micro, small and medium enterprises (MSMEs) and digital businesses transition into publicly-listed companies. The initiative, named 'Project Shikhar', was formalised through a Memorandum of Understanding (MoU) and aims to facilitate the listing of high-performing independent e-commerce sellers on the BSE SME platform, addressing their need for growth capital. BSE Managing Director and CEO Sundararaman Ramamurthy said the exchange pioneered the SME platform to give dynamic, job-creating businesses a direct route to capital markets. "Over the years, the BSE SME platform has enabled hundreds of MSMEs to list, raise growth capital and strengthen governance standards. This partnership with Meesho extends that ecosystem to digital-first entrepreneurs, helping e-commerce sellers become public companies," Ramamurthy said. A substantial segment of India's retail commerce operates in the informa

Flipkart taps India Post to expand e-commerce reach across smaller towns

The partnership will begin in Maharashtra and Gujarat, combining India Post's network of over 150,000 post offices with Flipkart's commerce infrastructure

From discounts to Dior: What's driving premium pivot in fashion ecommerce

India's fashion ecommerce players are increasingly betting on luxury over mass, testing whether margins can grow without losing scale

Amazon to take 'Now' rapid-delivery service to 100 cities in India

E-commerce giant ramps up micro-fulfilment network as quick-commerce competition intensifies

Amazon targeted 32,000 bad actors, seized 15 mn counterfeits in 2025

Amazon's first Trustworthy Shopping Experience Report outlines efforts to tackle counterfeits, scams, and fake reviews using AI and global enforcement actions

Tier-II, Tier-III cities drove 66% of new D2C orders in FY26: Unicommerce

Tier-II and III cities fuel D2C growth, contributing 66% of new orders in FY26 as ecommerce demand spreads beyond metros

Flipkart accelerates AI push across business as it shifts to execution

E-commerce company moves to operationalise AI use cases at scale under senior leadership

India e-com market to nearly treble to $250 billion by 2030: Report

Gen Z shoppers, AI-led personalisation and rising digital adoption to drive India's e-commerce growth to $250 billion by 2030, says Google-Deloitte report

Flipkart eyes food delivery entry, plans Bengaluru pilot launch by June

Flipkart is exploring entry into online food delivery, with a pilot likely in Bengaluru by mid-2026; the company is studying whether to launch its own app or use ONDC to compete with Zomato and Swiggy

Republic Day boost: Ecom, qcom firms witness up to 25% uptick in sales

Ecom and qcom platforms clock up to 25% YoY sales growth as Republic Day deals, flash discounts and festive offers drive demand across metros and Tier-II+ cities

Flipkart says order surges 40 pc YoY post-festival; user base expands

E-commerce firm Flipkart on Wednesday said it has reported one of its strongest growth phases in recent years, marked by a sharp rise in customer base, higher order volumes, and deeper participation from Tier-2 and Tier-3 towns. The company said it served over 200 million customers across its ecosystem during the festive season, reflecting its expanding relevance in urban and non-metro India. Overall orders on the platform grew 21 per cent during the festive period, and around 40 per cent year-on-year post-festive period, signalling broad-based consumer confidence and category momentum, the company said in a statement. The festive cycle attracted 101 million customers, with two-thirds of them from non-metro areas - a trend Flipkart said reflects the accelerating shift of smaller towns toward online consumption and category diversification. "The belief that India's consumption story is driven only by metros is outdated. We see multiple Indians shopping on Flipkart: value-conscious .

Amazon, Flipkart target India's banks with new loan offerings for small biz

Interest rates on loans for consumer durables from traditional lenders typically range between 12 per cent and 22 per cent

Offline, ecom, qcom platforms witness surge in N95 masks, purifier sales

Toxic air levels across northern India are pushing consumers to stock up on N95 masks, home and car air purifiers, driving a major surge in sales across e-commerce, quick commerce, and offline stores

Upcoming IPO a key milestone, says Shiprocket CEO amid online, qcom boom

Shiprocket Co-Founder and CEO Saahil Goel sees the upcoming IPO is a key milestone reflecting internal discipline, scale and governance, and believes it will set the logistics tech company on a new growth trajectory with India's direct-to-consumer, online and quick commerce space poised to boom. Shiprocket, backed by marquee investors like Temasek, Zomato and Paypal, had submitted its draft red herring prospectus (DRHP) with Sebi via the confidential route earlier this year, an increasingly popular option among Indian startups as it allows vital financial and strategic information to remain undisclosed during the initial review while the firm obtains necessary feedback from the regulators. Goel told PTI in an interview said the IPO will be an important milestone as it "institutionalises" the company that has evolved from being a shipping partner to an end-to-end e-commerce enablement platform for Indian merchants. According to Goel, it brings discipline, and aligns stakeholders for

Flipkart unveils zero-commission model for products listed under ₹1,000

E-commerce major Flipkart on Friday introduced a Zero Commission Model for all products priced below Rs 1,000. The new model also extends to Flipkart's hypervalue platform Shopsy, where zero commission now applies to all products irrespective of price, according to a company statement. "Under this updated structure, all eligible sellers listing products below Rs 1,000 will not be charged a commission fee. This initiative is aimed at supporting MSMEs, helping them improve customer affordability while managing the cost of doing business more efficiently. "The zero commission model is now extended to all products on Shopsy, irrespective of price, further solidifying its position as a key enabler for sellers targeting the hypervalue segment and enhancing affordability for customers," Flipkart said, adding that the move could reduce the cost of doing business by up to 30 per cent for sellers. Senior Vice President and Head of Marketplace at Flipkart, Sakait Chaudhary, said the MSME sec

Govt proposes mandatory 'country of origin' filters for ecom platforms

The Consumer Affairs Ministry has proposed to make it mandatory for e-commerce platforms to provide searchable and sortable filters based on 'country of origin' for packaged commodities, a move aimed at enhancing transparency at digital marketplaces. The amendment is designed to enable consumers to make informed purchasing decisions by allowing them to easily identify the origin of products while shopping online. The ministry, in a statement, said the Draft Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025, would amend existing 2011 regulations by requiring "every e-commerce entity selling imported products shall provide a searchable and sortable filter for the country of origin, with their product listings." The proposed feature will reduce the time required to locate such information across vast product listings. The draft amendment rules have been published on the department's website for public consultation. Comments from stakeholders are invited until Novem