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Gold prices are expected to remain "elevated and volatile" due to geopolitical tensions, Titan said, but expressed optimism about the long-term growth prospects of the jewellery market on favourable demographics and its safe-haven appeal. Despite these challenges, the "outlook in India remains positive" due to favourable demographics and the continued relevance of jewellery as a store of value; however, "short-term demand fluctuations may persist", Titan said in its annual report. "Gold prices are expected to remain elevated and volatile, given ongoing geopolitical developments and global conflicts leading to macroeconomic uncertainties," said Titan, a JV between Tata and the Tamil Nadu government. The Tata group-managed firm also said these macroeconomic uncertainties arising from geopolitical developments could lead to shifts in demand patterns across customer segments. "In this environment, there could be shifts in demand segments and the Division will continue to prioritise mar
After the world's largest jewellery consumer markets - United States - reported a slowdown in demand during the January - March 2017 quarter with slower growth in the gross domestic products (GDP), De Beers pins hope on India and China for jewellery sector growth this year.In an annual study - Diamond Insight, the London - based diamond miner said, "While US demand drove global growth in 2016, it is increasing demand from emerging markets that is behind the last five years being the strongest on record. Despite some markets facing challenging conditions last year, we see this trend continuing, with improvements in demand from China and India, in particular, emerging in 2017."The study said that the US contributed around 50 per cent of the world diamond jewellery consumption to the tune of $80 billion in 2016. The US recorded 4.4 per cent growth in jewellery consumption in 2016."American consumers continue to express strong desire for diamonds, but their purchasing habits are changing .