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Markets regulator Sebi Chairman Tuhin Kanta Pandey on Thursday stressed the need to strengthen investor protection, warning that unregistered advisory groups continue to lure individuals into unsafe trading channels and that dabba trading keeps resurfacing in new digital forms. Addressing a regional investor awareness seminar organised by the BSE in Coimbatore, Pandey said the challenge has intensified in an age where misinformation spreads faster than facts. Fraudulent trading apps look convincing, digital profiles mimic legitimacy, and guaranteed-return schemes promise what no regulated market can offer. Reiterating the seriousness of the threat, he noted that such "unregistered advisory groups lure individuals into unsafe trading channels, and dabba trading continues to reappear in new digital disguises". Such unregistered advisory groups and disguised dabba operations are not isolated incidents, but coordinated attempts to exploit investor trust, curiosity and aspiration. This .