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Mahindra & Mahindra Ltd on Wednesday reported a 29 per cent year-on-year growth in total tractor sales, including exports, at 45,035 units in March. The company had sold 34,934 tractors in March, 2025, M&M Ltd said in a statement. Domestic sales in March 2026 stood at 43,403 units, up 33 per cent year-on-year from 32,582 units in March 2025. However, exports declined 31 per cent to 1,632 units during the month, compared with 2,352 tractors sold in March 2025, it said. A significant part of this high growth was driven by the full Navratri season falling entirely in March, unlike last year when it was split between March and April, said Veejay Nakra, President, Farm Equipment Business, Mahindra & Mahindra Ltd. On a full financial year basis, the company said, the total tractor sales spiked 24 per cent at 5,26,403 units in FY26 against 4,24,641 tractors.
Tractor sales in India are likely to see a moderate growth of 4-7 per cent in 2025-26 on the back of a favourable monsoon forecast, which is expected to support agricultural production, ratings agency ICRA said on Wednesday. Pre-buying ahead of the TREM V emission norms, proposed to take effect from April 1, 2026, could further aid volume growth, ICRA said in a statement. "The industry wholesale volumes grew at 7 per cent in FY2025, aided by steady demand amid adequate rainfall. In FY2026, the industry is expected to report a growth of 4-7 per cent supported by a favourable monsoon forecast," it said. Citing IMD (India Meteorological Department) forecast of an above-normal precipitation at 105 per cent of the long period average (LPA) during the current monsoon season as per first long-range forecast, ICRA said, favourable monsoon and increased crop production will support industry volumes. "Further, the third advance estimates, released in May 2025, indicate a YoY increase of 7.9
Higher minimum support prices for key cash crops, better replacement and construction demand amid hopes of above-normal monsoon are likely to drive domestic tractor sales to hit an all-time high of around 9.75 lakh units in 2025-26, growing at 3-5 per cent, according to Crisil Ratings. A strategic capex cycle worth Rs 4,000 crore is around the corner in the Indian tractor industry with capacity utilisation nearing optimal levels of 75-80 per cent and the push for cleaner technologies under TREM V, the analytics firm said in a statement. The emission norm of 'TREM V' is expected from April 1, 2026, pre-buying towards fiscal-end may also provide a fillip to volume, it added. "As a result, tractor sales this fiscal year are expected to surpass the peak of 9.45 lakh units achieved in fiscal 2023, sustaining the back-to-back volume growth seen during fiscal 2019," it noted. There was a healthy 7 per cent increase in sales in FY25, Crisil Ratings said. The Indian Meteorological Departme
Italian-American off-road construction and agriculture firm CNH is planning to invest up to USD 50 million in the farm machinery segment in India this year and launch a 105HP tractor in May, according to a top CNH India official. CNH, which produces and sells farm machinery and equipment under the New Holland brand, will focus on the compact range of tractors of below 30-40 horsepower (HP), besides targeting to sell 1,000 baler machines (used for managing stubble) this year. Currently, CNH India has a four per cent market share in the tractor business in India and has a considerable presence in the 45-50 HP range of tractors. Speaking to PTI, CNH India and SAARC Country Manager and Managing Director Narinder Mittal said there is a huge potential in India's agriculture sector, and the company intends to double its market share to 8 per cent in the next four years. "We plan to invest about USD 40-50 million in the current calendar year in the agriculture segment, including the progra