JioStar's Vice-Chairperson Uday Shankar emphasised that a new approach for monetisation is needed in the industry, which will in turn help Indian media companies to achieve huge valuations
The mega joint venture, valued at Rs 70,352 crore, is focused on creating offerings that are attractive and affordable to all, and it will not be limited to just the premium subscription model
Reliance and Disney are expected to make a formal announcement on Wednesday after signing a binding pact. Shankar is set to take a stake of around 9% in the new merged entity
The statement comes amid a standoff between the government and the farmers who are protesting for last two weeks demanding a repeal of recently passed farm laws
Shankar was 46 when he took over as CEO of Star India, then a Rs 1,600-crore floundering broadcaster. Disney Star is now a Rs 18,000-crore powerhouse and India's largest media firm
The reason: It has assured advertisers that the IPL won't face any trouble in garnering record viewership for the 60-odd matches as the sporting event is being played during the festive season