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Smart wearable firm Boult expects to close the current financial year with about 33 per cent growth in net revenue at Rs 800 crore, a top company official said on Wednesday. Speaking on the sidelines of launching new TWS (truly wireless) earwears, as part of a collaboration with Ford Mustang, Boult Co-Founder and CEO, Varun Gupta said the company expects the 25 per cent of total sales to come from smartwatch portfolio and around 75 per cent from audio devices in the current fiscal year. "We had Rs 600 crore revenue in 2024-25. This year, we are on track to record a revenue of Rs 800 crore minus taxes. Our gross merchandise value will be over Rs 1,000 crore," Gupta said. According to the market research firm IDC, India's wearable device full-year shipments declined year-on-year for the first time ever, falling 11.3 per cent to 119 million units in 2024 compared to about 134 million units supplied in 2023. The major decline was driven by smartwatches while the earwear category ...
Wearable device shipments in India recorded the first-ever decline, falling by 10 per cent in June 2024 quarter to 29.5 million units, due to large unsold stocks of old models and lower level of innovation in the segment, market research firm IDC said on Thursday. According to the report, Oppo along with OnePlus had the biggest fall in shipment of 35.8 per cent year on year (YoY). It was followed by Fire-Boltt whose wearable shipment declined by 24.3 per cent, Noise with a drop of 13.9 per cent, and boAT 9.8 per cent year on year. Boult was the only player among top five brands, which recorded a 9.6 per cent jump in the shipment. Despite decline in total shipment, boAt (Imagine Marketing) led the wearable segment with 26.7 per cent share, followed by Noise (Nexxbase) with 13 per cent share, Boult 8.1 per cent, Fire-Boltt 8 per cent, Oppo (combined with OnePlus) 7.6 per cent. "Cautious inventory stocking by the vendors with a focus on clearing the old stock before the festive season
Smart wearable brand Fireboltt expects its new Android wristphone, a combination of a smartwatch and smartphone, to contribute around 30 per cent of its revenue from wearables. The company launched the sale of the 4G LTE nano SIM-enabled Dream wristphone on Wednesday. The device has the capabilities of a smartphone in a compact smartwatch design, providing all key functions like calling, messaging and social media apps like YouTube and WhatsApp. The company, which claims to be the first company to launch an Android wristphone, started the sales on e-commerce major Flipkart, its website and offline stores across the country. The company has priced the smartwatch-cum-phone featuring a 2.02-inch screen at Rs 5,999. The device runs on Android 8.1 OS and is powered by a Cortex Quad-Core CPU with 2GB RAM and 16GB storage. Fireboltt CEO and founder Arnav Kishore said the Dream wristphone is positioned to revolutionise the market, and the company foresees it claiming a significant share
The audio and wearables market in India is growing at a good pace, driving incremental revenue and production ramp-up plans for boAt, and the company's international blueprint will be set in motion only from FY25 onwards, its co-founder Aman Gupta has said. The overseas plans are currently in the making, but for now, the company is determined to cement its position in the smartwatches segment, its biggest focus this year. "For this year, our focus is not international...we are putting (building) blocks so that by next year, we should start looking at international...This year, we are trying to test the waters with some markets," Gupta told PTI. Overall, boAt is targeting gross sales of about Rs 5,000 crore in FY24. "The market is growing at a very good pace. In audio, we are the market leaders, while in wearables, we are competing with different players and competition keeps changing. The smartwatch market is growing at a high, good pace, and that is our biggest focus now, this yea