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Business messaging and WhatsApp are the next engine of growth and key priority for Meta in India, its top executive said exuding confidence that the company is "just getting started" given the "immense headroom" here, as more businesses digitise and transform. Businesses across the board are innovating and using WhatsApp to reach new audiences with sectors such as banking, e-commerce, gaming and small businesses taking the lead, Sandhya Devanathan, Vice President, Meta India, said. Businesses all across are innovating right from bill payment to sale of metro tickets, or banks sending statement balances, she said citing instances of how companies are embracing WhatsApp. "...honestly I think we're just scratching the surface, if we think about the headroom...I see WhatsApp as next engine of growth for our company here in India, so absolutely business messaging and WhatsApp are a key priority for India Meta organisation," Devanathan told PTI. WhatsApp monetisation in India is a "key .
The Confederation of All India Traders (CAIT) on Monday announced the expansion of its WhatsApp Se Wyapaar' programme for digitally upskilling 1 crore local traders on the WhatsApp Business App. Scaling the training programme from 10 lakh traders in 17 states to 1 crore traders across all Indian states, the training is available in 11 Indian languages - English, Hindi, Bangla, Punjabi, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada and Malayalam, according to a joint statement by Meta and CAIT. Traders will be equipped with the use of features like Catalog, Quick Replies and Click to WhatsApp Ads to digitise their storefront via the WhatsApp Business application, the statement added. Nick Clegg, President of Global Affairs at Meta said, We want to keep helping entrepreneurs and small businesses to make the most of the opportunities ahead and continue to be at the heart of India's Techade. CAIT has a network of around 40,000 trade associations and 80 million traders across ...
Meta on Monday announced it has partnered with the Confederation of All India Traders to upskill 10 lakh traders on how to use the WhatsApp Business App over the next three years in a bid to reach more customers and scale up their businesses. The owner of WhatsApp, Instagram and Facebook also announced the launch of Meta Small Business Academy, a new programme to enable emerging entrepreneurs to learn digital marketing skills and earn a certification. "A certification by Meta Small Business Academy will especially help new entrepreneurs and marketers gain critical digital marketing skills to grow on the Meta apps. To enable the programme to reach MSMEs across India, the course module and the examination are available in seven languages - English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu," a release stated. Secretary General of the Confederation of All India Traders (CAIT) Praveen Khandelwal said with businesses of all sizes using WhatsApp to communicate, coordinate, and .
Around 76 per cent of respondents have claimed that they have noticed a rise in pesky calls or SMS based on their conversations with WhatsApp business accounts and their activity on Facebook or Instagram, online survey firm LocalCircles said on Wednesday. According to the survey conducted between February 1-20, 95 per cent of WhatsApp users surveyed by LocalCircles in India indicate that they get one or more pesky messages each day out of which 41 per cent claim to get four or more such messages daily. When contacted, a Meta spokesperson said that Whatsapp has built systems that make it faster for WhatsApp to suspend a business from sending messages when people provide feedback they have had a low-quality experience. "If a business receives excessive negative feedback we may limit or remove a business' access to WhatsApp," Meta spokesperson said. LocalCircles said that to understand if users were having such an experience based on the privacy policy changes and to quantify the ...