 "Meta Verified comes to WhatsApp in India: What is it? Who does it benefit?")
Meta at its annual business messaging event, “Conversations”, in São Paulo, Brazil announced that Meta Verified is coming to WhatsApp for businesses in India and some other countries. The company said that the subscription-based verification will be available for the WhatsApp Business app in India, Brazil, Indonesia and Colombia. Here is everything you need to know about Meta Verified for WhatsApp and new features it offers to businesses:
Meta Verified for WhatsApp Business: What is it
Meta Verified is essentially a subscription-based bundle for creators and businesses that verifies their authenticity and credibility on Meta-owned apps. The feature was previously limited to Instagram and Facebook and is now rolling out to Meta’s instant messaging platform, WhatsApp, on the Business version.
Meta Verified for WhatsApp Business: What it offers
Businesses that subscribe to Meta Verified plans get a badge that some popularly call the “blue tick”. This badge appears alongside the business’ name on their WhatsApp account as well as on their custom WhatsApp page, informing other users that the business has registered their information with Meta.
Businesses that have opted for Meta Verified subscription plan receive enhanced account support including protection against impersonation by another account. Additionally, Meta Verified Business accounts on WhatsApp are accessible across multiple devices for employees.
What’s new on WhatsApp Business
Meta is rolling out call support for larger businesses on WhatsApp. The company said that this will allow customers to speak directly with the company to solve complex issues or to place a large order, something that is difficult to do on chats.
Meta said that it is also training its AI to respond to the “most popular questions businesses receive on WhatsApp”. The company said that soon AI tools will help businesses on WhatsApp to better assist their customers and help them discover new products that they may be interested in.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%