Piyush Pandey passes away: Remembering the man who gave Indian advertising its heart and soul

Last Updated: Oct 24 2025 | 7:39 PM IST

Piyush Pandey, the man who made India laugh, cry, and dream through its ads, has passed away at 70. The creative force behind Fevicol, Cadbury, Asian Paints, and Hutch, Pandey didn’t just sell products, he sold stories, emotions, and a piece of India itself. This is the story of the man who turned everyday life into poetry, and advertising into art.

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