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From conventional fuel to EVs, RIL-bp pumps up the mobility stakes

According to RIL-bp, these new Jio-bp mobility stations will bring together a range of services for consumers

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Fuelling up vehicles in strategically located outlets is only part of the plan. The Reliance-bp fuel outlets will be marketing their value-added auto fuel products as a strategy to attract high-volume consumers

Twesh Mishra New Delhi
Last week, Reliance Industries (RIL) and bp Future Mobility’s joint venture, Reliance BP Mobility (RBML), launched its first Jio-bp branded Mobility Station (basically a fuel pump) at Navde, Navi Mumbai, Maharashtra. A statement from RIL said the existing network of over 1,400 fuel pumps will be rebranded as Jio-bp.

Number-wise, RBML is currently one of the smaller players in India’s fuel retailing ecosystem with just 1,419 outlets as of March 2021. Comparably, public sector undertaking (PSU) fuel retailers commanded 69,333 outlets (see chart: In the tank). But despite the smaller footprint, RIL-bp ends up cornering well over 10 per cent