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Tesla might face a bumpier ride breaking into India after China success

Elon Musk all but confirmed Tesla will enter India, sparking jubilation among fans, some of whom have had electric cars on order for years. But it may prove the company's hardest market to crack yet

Elon Musk
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Although India is Asia’s third-biggest economy and home to a budding middle class, it hasn’t rolled out the welcome mat for EVs, unlike neighbour China

Bloomberg | Ragini Saxena & Bruce Einhorn
Elon Musk all but confirmed Tesla Inc. will enter India last week, sparking jubilation among fans, some of whom have had electric cars on order for years. But it may prove the company’s hardest market to crack yet.
 
The world’s richest man on Jan. 13 tweeted “as promised” in response to a report on a Tesla-focused blog that the automaker was in talks with several Indian states to open an office, showrooms, a research and development center -- and possibly a factory.
 
“It’s really happening,” said Nikhil Chaudhary, a 20-year-old student at the University of Delhi who helped start India’s