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The Amazing Story of India’s E-commerce Boom & Where It’s Headed
Jagmohan Bhanver & Komal Bhanver
Hachette India
310 pages; Rs 499
This Amazing Story of India’s E-commerce Boom fails to amaze because it has few surprises to offer. The book claims to be “a sharp study” of the evolution of e-commerce, but it’s more a textbook compilation of events and developments around eight start-ups—JustDial, MakeMyTrip, InMobi, RedBus, Flipkart, Snapdeal, Paytm and Pepperfry.
The book also disappoints because there is little conversation between the protagonists and authors. What we have instead is embellishment in the form of quotes
