In his book chronicling the inside story of Microsoft’s continuing transformation, CEO Satya Nadella talks about the importance of building partnerships before you need them. An edited excerpt:
There was an audible gasp and more than a smattering of chuckles in the auditorium when I reached into my suit jacket and pulled out an iPhone. No one in recent memory had seen a Microsoft CEO showing off an Apple product. Especially not at a competitor’s sales conference.
“This is a pretty unique iPhone,” I told attendees at Salesforce’s annual marketing event as the crowd quieted down. Salesforce both competes and

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